Gustaf

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From first scan to final delivery—GUSTAF keeps every shipment visible, connected, and under control through smart automation and real-time insight.

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  • 1872+ SMBs served

Why Gustaf

Introducing Gustaf

Gustaf is our General Use Shipment Tracking Automation Framework, an enterprise-grade, cloud-based logistics platform developed by Priority Logistics Inc. It simplifies, automates, and optimizes the entire shipment lifecycle—from quoting and booking to tracking and delivery confirmation. Designed for businesses managing freight across multiple carriers and locations, Gustaf combines intuitive workflows, real-time data visibility, and intelligent automation to reduce manual errors, accelerate fulfillment, and enhance operational insight.

Whether you're a centralized logistics team or a distributed network of branches, Gustaf delivers control, transparency, and ease-of-use at every stage of the shipping process. He’s fast, friendly and designed to empower the end user, not replace them..

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Overview

Gustaf handles the heavy lifting while your people stay focused on strategy and service. We work alongside you to tailor workflows, permissions, and data visibility to your organization’s needs—ensuring a seamless transition to smarter shipping.

Key Benefits

Ease of Use: Tutorials and intuitive UI make Gustaf accessible from day one.

Granular Permissions: Role-based access protects operational integrity.

Automation & Integrations: Connects to third-party carrier APIs for quoting, booking, tracking, and document retrieval.

Data Intelligence: Gain actionable insights through visuals, logs, and summaries.

Audit-Ready: Every change is traceable to a user or system action for complete transparency.

Interactive Dashboard

Monitor every shipment with real-time visibility and actionable metrics.

Core Features

Real-Time Overview: Visual indicators for shipment health—Delivered, Active, Dormant, Vanished, or Abandoned.

Stage Progression: Identify shipments needing attention across Quoted, Approved, Booked, and Delivered stages.

Geographic Map View: Watch shipment activity across regions with interactive, color-coded maps.

Activity Log: Every carrier update, change, and note—all in one live feed.

Shipment Management

From quoting to delivery, Gustaf gives your team full control through automated, intuitive tools that eliminate bottlenecks.

Highlights

Chronological List: All shipments displayed with key info and status.

Smart Workflow Control: Conditional field locking minimizes human error.

Real-Time Tracking: Automatic hourly updates and manual refresh options.

Integrated Documents: Store BOLs, invoices, and receipts directly in each shipment record.

EZ Book (Rapid Booking Interface)

Our single-page, smart booking form accelerates repetitive shipment creation while enforcing data accuracy.

Advanced Search & Filtering

Search Anything: BOLs, POs, cities, commodities, and more.

Multi-Field Filters: Combine carriers, dates, entities, and statuses.

Saved Results: Save recurring filters to quickly locate problem shipments.

Granular Reporting

Visualize performance with custom-built reports and insights designed for data-driven decisions.

Capabilities

Cross-Metric Reports: Generate visual summaries by shipment type, carrier, or timeframe.

Recurring Reports: Weekly, monthly, and annual options reveal long-term shipping patterns.

Why Choose Gustaf?

Gustaf isn’t just a logistics management tool—it’s a logistics enablement platform built for control, speed, and transparency.

From intuitive booking to robust oversight, Gustaf helps businesses move freight smarter, faster, and more reliably.

Get Started with Gustaf

Ready to optimize your shipping operations? Contact us today for a demo.

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